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Essentialism

Essentialism

The Disciplined Pursuit of Less
by Greg McKeown 2014 272 pages
Self Help
Business
Productivity
Listen
6 minutes

Key Takeaways

1. Embrace the Disciplined Pursuit of Less

The way of the Essentialist is the relentless pursuit of less but better.

Essentialism defined. Essentialism is not about how to get more things done; it's about how to get the right things done. It doesn't mean occasionally giving a nod to the principle. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.

Core mindset shift. The Essentialist approach involves replacing three common assumptions:

  • "I have to" becomes "I choose to"
  • "It's all important" becomes "Only a few things really matter"
  • "I can do both" becomes "I can do anything but not everything"

By adopting this mindset, Essentialists gain the power to distinguish between the vital few and the trivial many, eliminate the nonessentials, and remove obstacles to make execution as effortless as possible.

2. Discern the Vital Few from the Trivial Many

Essentialism is not about how to get more things done; it's about how to get the right things done.

The 90 Percent Rule. When evaluating an option, think about the single most important criterion for that decision, and then give the option a score between 0 and 100. If you rate it any lower than 90 percent, then automatically change the rating to 0 and simply reject it.

Selective criteria. To discern the vital few from the trivial many:

  • Explore a broad set of options before committing
  • Use extreme criteria to evaluate opportunities
  • Ask "What is the most important thing I should be doing with my time and resources right now?"
  • Apply the "Hell Yeah!" or "No" test - if it's not a definite yes, it's a no

By being highly selective, Essentialists ensure they invest their time and energy only in the most worthwhile pursuits.

3. Eliminate the Nonessential to Focus on What Truly Matters

To attain knowledge add things every day. To attain wisdom subtract things every day.

The power of elimination. Essentialists recognize that many good opportunities must be declined to focus on the truly great ones. They understand that every additional commitment or activity dilutes their ability to make a meaningful contribution to the things that matter most.

Strategies for elimination:

  • Learn to say no gracefully but firmly
  • Regularly conduct a life audit to identify and eliminate nonessential commitments
  • Use zero-based budgeting to justify every activity and expense from scratch
  • Overcome the endowment effect by asking "If I didn't already own this, how much would I spend to buy it?"
  • Apply the "sunk cost bias" test to avoid throwing good money (or time) after bad

By systematically eliminating the nonessential, Essentialists create the space needed to pursue what is truly important.

4. Create Space for Exploration and Clarity

Without great solitude no serious work is possible.

The importance of space. In our fast-paced, hyperconnected world, creating space for thought, reflection, and exploration is crucial. This space allows us to step back, gain perspective, and identify what is truly essential.

Methods for creating space:

  • Schedule regular periods of solitude for deep thinking
  • Practice mindfulness to stay present and focused
  • Keep a journal to process thoughts and ideas
  • Engage in "monk mode" by disconnecting from technology
  • Allow for play and creativity to spark new insights

By intentionally creating space in their lives, Essentialists can tap into their most creative and productive selves, leading to breakthroughs in thinking and clarity of purpose.

5. Set Boundaries to Protect Your Priorities

The difference between successful people and very successful people is that very successful people say no to almost everything.

The power of boundaries. Essentialists understand that without clear boundaries, other people's priorities will take precedence over their own. Setting and maintaining boundaries is crucial for protecting what's most important.

Strategies for setting boundaries:

  • Learn to say no gracefully but firmly
  • Create "buffer zones" to prepare for the unexpected
  • Use social contracts to clarify expectations
  • Develop a repertoire of ways to decline invitations and requests
  • Remember that respecting your own boundaries earns respect from others

By establishing clear boundaries, Essentialists ensure they have the time and energy to focus on their highest priorities and make their greatest contribution.

6. Design Systems for Effortless Execution

We can either make our choices deliberately or allow other people's agendas to control our lives.

The power of systems. Essentialists recognize that relying on willpower alone is insufficient. Instead, they design systems and routines that make executing essential tasks almost effortless.

Strategies for effortless execution:

  • Create routines that enshrine what is essential
  • Use extreme preparation to minimize friction
  • Apply the "minimum viable progress" principle to build momentum
  • Utilize visual cues to reinforce priorities and track progress
  • Focus on removing obstacles rather than using brute force

By designing smart systems, Essentialists can consistently execute on their most important priorities without constantly depleting their willpower or energy.

7. Live a Life of Purpose and Meaning

If you don't prioritize your life, someone else will.

The Essentialist life. Ultimately, Essentialism is not just about doing less; it's about living a life of purpose and meaning. By focusing on what truly matters, Essentialists create a life of greater impact and fulfillment.

Benefits of the Essentialist lifestyle:

  • Greater clarity about what really matters
  • Increased control over one's time and choices
  • More joy in the journey of life
  • A legacy of meaningful contributions
  • Reduced stress and overwhelm
  • Deeper relationships and experiences

By consistently applying the principles of Essentialism, individuals can create a life that is both simpler and more impactful, leaving a lasting legacy that truly matters.

Last updated:

Review Summary

4.06 out of 5
Average of 100k+ ratings from Goodreads and Amazon.

Essentialism is highly regarded for its practical advice on focusing on what truly matters. Readers appreciate McKeown's approach to simplifying life and work, emphasizing quality over quantity. The book's message of "less but better" resonates strongly, encouraging readers to prioritize and eliminate non-essential tasks. While some find it repetitive, many praise its transformative potential. The book's principles are seen as applicable to both professional and personal life, helping readers make more intentional choices and live more fulfilling lives.

About the Author

Greg McKeown is a business writer, consultant, and researcher specializing in leadership and strategy. He authored the bestseller "Multipliers" and is CEO of McKeown, Inc., a leadership and strategy design agency. McKeown has taught at major tech companies and worked with global executives. Originally from England, he holds degrees from Brigham Young University and Stanford. McKeown is involved in social innovation, serving on boards and mentoring non-profits. He is a regular keynote speaker and was inducted into the World Economic Forum's Young Global Leaders. McKeown's work focuses on helping individuals and organizations achieve more by focusing on what's essential.

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